Wonderful Indonesia · 2025
Services
- Booth Concept
- Brand Partnership
- Interactive Activation
- Key Visual and Collateral
Category
- Activation & Booth
- Campaign
- Marketing
Turned a tourism booth into a shopping experience, with six Indonesian local brands as the main draw, then converted the crowd through interactive activations and a reward system.
How we got there
Research on Malaysian travellers at Plaza Indonesia showed strong interest in Indonesian local brands. That insight became the big idea and the brief for curating brand partners.
- Transactions
- 459 pax
- Sales value
- IDR 1.57 B
- Of the 2025 target
- 57%
