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Lab

room to play

Trying things keeps us sharp. We keep a little room for new production formats, materials and ways of getting an institution’s message to the people it is meant for. Some of these experiments go on to become things we do every day.

01 · Production experiment · 2025

AI Video Production

We have been testing AI video as a proper production route for heavy corporate messages, especially when site access and permits are hard to come by. The first result went straight into Amman Mineral’s townhalls and onboarding.

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02 · Interactive · 2025

Digital AR Filter

An AR filter for the 5 Super Priority Destinations, so the local illustrators’ artwork could be worn and played with, not just looked at.

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03 · Impact design · 2024

Seed-paper Business Card

Material as the message: a business card you can plant, so a sustainable-tourism campaign ends with people actually doing something.

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04 · Pro bono · 2023

Heka Leka, Pro Bono

Every year we set time aside for good causes. For Heka Leka we built the identity and website for a Maluku literacy movement, from scratch.

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Got a programme coming up?let’s make it great.

Big idea, small question, or a brief that is still taking shape. Tell us what you are after and when you need it, and we will set up a proper listening session. No pitch theatre.

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