Wonderful Indonesia · 2025
Services
- Campaign Concept
- Illustrator Curation and Art Direction
- Merchandise Design
- Social Media Content
- Digital AR Filter
Category
- Campaign
- Marketing
Turned five priority destinations into a collectible visual universe, each with its own illustrator and style, so every destination has a character that feels unique and worth collecting.
How we got there
Audiences engage faster when a destination is presented as a visual identity with character. That guided the illustrator curation and the universe we built for each destination.
- Destinations, 5 local illustrators
- 5
- Instagram audience response
- Merch requested for sale
